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  • About us
    • Mission and Values
    • The Si2 Approach
    • Management Team
    • In the News
    • Offices
  • Contact us
  • Join Us
    • Our business
    • Our People
    • Compensation
    • Who we are looking for
Feature image
  • Home
  • Capabilities
  • Solutions
    • Si2 On-Demand
    • Consulting Solutions
      • Strategy
      • Innovation and Design
      • Go To Market
        • Market and Customer Research
        • Optimizing Customer Journeys
        • Sales and Marketing Organisation
      • Organizational Transformation
      • Service Performance Management
        • Service Operations Strategy
        • Lean Six Sigma Service Management
      • Technology
      • After Sales Services
        • Field Service Management
        • Spare Parts Management
      • Industrial Asset Management
      • Outcome based Services
      • Service Procurement
    • Business Execution
      • Business Development
      • Coaching to Business Objectives
      • Facilitating Change
      • Mergers and Acquisitions
      • Mobilizations and Contract Set Up
      • Turnarounds and Restructuring
      • Interim Management
    • Talent Management
  • Industries
    • Manufacturing and Engineering
    • Industrial and Technical Services
    • Infrastructure and transport systems
    • Utilities and New Energies
    • Sharing Economy
    • Investors and Startups
  • Network
  • Resources
  • Service in Industry Hub
  • Service Leaders Network
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Market and Customer Research

The purpose of our research is to help clients design effective customer journeys to drive sales. This requires understanding of the industry context and input from numerous sources. Using feedback directly from customers, data driven market research and internal knowhow we help clients develop an understanding of how different variables impact sales.  Often it uncovers hidden touchpoints or differentiated behaviors and preferences among customer influencers and decision makers. This enables our clients to better understand the business opportunity, how best to structure and position their offerings and how to respond to different individual requirements. Our research helps define, sharpen and customize the value proposition, personalize the message and produces a sophisticated segmentation of the customer base for better targeting and improved (cost-) effectiveness of marketing and sales campaigns.

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Our capabilities

  • Strategy
  • Innovation and Design
  • Go To Market
    • Market and Customer Research
    • Optimizing Customer Journeys
    • Sales and Marketing Organisation
  • Organizational Transformation
  • Service Performance Management
    • Service Operations Strategy
    • Lean Six Sigma Service Management
  • Technology
  • After Sales Services
    • Field Service Management
    • Spare Parts Management
  • Industrial Asset Management
  • Outcome based Services
  • Service Procurement
Si2 PARTNERS
ABOUT Si2
  • Mission and values
  • The Si2 Approach
  • Team
  • In The News
  • Offices
  • Join Us
  • Contact
CAPABILITIES
  • Strategy
  • Inovation and Design
  • Go to Market
  • Organizational Transformation
  • Service Performance Management
  • Technology
  • After Sales Services
  • Industrial Asset Management
  • Outcome Based Services
  • Service Procurement
SOLUTIONS
  • Si2 On Demand
  • Consulting Solutions
  • Business Execution
INDUSTRIES
  • Manufacturing and Engineering
  • Industrial and
    Technical Services
  • Infrastructure and Transport Systems
  • Utilities and
    New Energies
  • Sharing Economy
  • Investors and Startups
CONNECT

Please send us an email at .

Please note that every attempt will be made to respond to inquiries within 24 hours. To reach us by phone, visit the office page of the office nearest to you.

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