See our latest blog on Digitisation & Servitisation: Start with the Customer and not the Words! based on discussions and presentations at the 2017 edition of the After:Market conference at Hamburg.
First published on behalf of the AfterMarket event, the article concludes that the companies that are leading the shift from product to service thinking, are doing so based on sound customer driven decisions using the basic principles of business that have guided profitable growth by business people over the centuries. Yes there are new words being used and we are not saying that digital technologies will not dramatically change how businesses evolve.
However for industrial businesses, the basic principal of understanding where the value or pain points are in customers and supply chains is still the first step to be taken before embarking on the digitization marketing highway.
To read more use this link to the Si2 Hub site https://serviceinindustry.com/2017/12/21/digitisation-servitisation-start-with-the-customer-and-not-the-words/