The purpose of our research is to help clients design effective customer journeys to drive sales. This requires understanding of the industry context and input from numerous sources. Using feedback directly from customers, data driven market research and internal knowhow we help clients develop an understanding of how different variables impact sales. Often it uncovers hidden touchpoints or differentiated behaviors and preferences among customer influencers and decision makers. This enables our clients to better understand the business opportunity, how best to structure and position their offerings and how to respond to different individual requirements. Our research helps define, sharpen and customize the value proposition, personalize the message and produces a sophisticated segmentation of the customer base for better targeting and improved (cost-) effectiveness of marketing and sales campaigns.